The Strategy CanvasThe strategy can

The Strategy Canvas
The strategy canvas is both a diagnostic and an action framework
for building a compelling blue ocean strategy. It serves two purposes.
First, it captures the current state of play in the known market
space. This allows you to understand where the competition is
currently investing, the factors the industry currently competes on
in products, service, and delivery, and what customers receive from
the existing competitive offerings on the market. Figure 2-1 captures
all this information in graphic form. The horizontal axis captures
the range of factors the industry competes on and invests in.
In the case of the U.S. wine industry, there are seven principal
factors:
• Price per bottle of wine
• An elite, refined image in packaging, including labels announcing
the wine medals won and the use of esoteric enological
terminology to stress the art and science of wine making
• Above-the-line marketing to raise consumer awareness in a
crowded market and to encourage distributors and retailers
to give prominence to a particular wine house

ผลลัพธ์ (อังกฤษ) 2:

The Strategy Canvas
The Canvas is both a Diagnostic Strategy and an Action Framework
for Building a compelling blue Ocean Strategy. Serves Two purposes.
First, it Captures the current State of Play in the Market Known
Space. Allows You to Understand the Competition where this is
currently Investing, the factors currently competes on the Industry
in Products, Service, and Delivery, and what customers receive from
the existing competitive offerings on the Market. Captures 2-1 figure
all this information in graphic form. The horizontal axis Captures
the Range of factors the Industry competes on and invests in.
In the Case of the US Wine Industry, there are Seven Principal
factors:
• Price per Bottle of Wine
• An Elite, refined Image in packaging, including labels announcing
the. Wine Won medals and the use of Esoteric Enological
Terminology to stress the Art and Science of Wine Making
• Above-the-line Marketing to Raise Consumer awareness in a
crowded Market and to encourage Distributors and retailers
to give prominence to a particular Wine House.