Pattaya is a popular tourist destination and a major one in Thailand from the past to the present. Because Pattaya is not far from Bangkok. Perfect for a relaxing weekend. Travel with ease in less than two hours from the study of behavioral options Hotel The Zign Hotel Pattaya's tourism Thailand aims to study the motivations of tourists from Thailand to decide on a hotel The Zing hotel Pattaya. and the quality of service in relation to the satisfaction of tourists from Thailand to stay at the Zing hotel Pattaya collected by questionnaire from a sample of tourists from Thailand who came to stay at the Zing hotel Pattaya 300 analyzed. by frequency (Ferquency) and percentage (percentage) to analyze individual factors of tourists from Thailand to choose the hotel the Zing hotel Pattaya analyzed by averaging (mean) to determine levels of satisfaction. Thailand tourists who choose hotel the Zing hotel Pattaya
study found. The sample of respondents, mostly female tourists in Thailand. Aged between 20-30 years, company employees and the average income per month 10,000 - 20,000 baht from the behavior of the sample to select a hotel The Zing hotel Pattaya Thailand's tourists. Found that most of the comments on the products and services the most. A beautifully designed hotel. Experts found that most have the most comments on the subject. Rates are affordable compared to the same hotel. The distribution channels are found mainly in the most comments. The car booked via the website / e-mail and found that most of the comments on the promotion the most about. Advertising website's other
options Overview of The Zing hotel Pattaya hotel is situated on a high level. Considering it was found that there was high level on all items, including products and services, pricing, distribution channels. And the promotion
of this study suggested that the operator or hotel management should pay more attention to the tourists who come to stay. The tourists' satisfaction and to encourage friends, relatives or acquaintances come to the hotel. Moreover, entrepreneurs and executives should maintain a standard of service that is satisfactory to good. Visitors to the hotel to use the service again in the future.
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