Thai farmers Research Center estimated that total sales of summer merchandise year 2556 (2013) have the opportunity to grow higher than the previous year, increased by an average 30 percent-50 against the normal range, which is caused by the increased purchasing power, as well as to add weight to the campaign activity that is more based on the intensity of competition. • Highlights items that can push sales in summer. Expected to be included in the product group, beverages, fashion, swimwear UV protection products and ice cream.• For the featured item strategies several types of operators are expected to give weight to the hanger distribution strategy to reduce exchange and new products for the summer flow.
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