Chapter Summary.Chief executives perform an important function by serving as public ambassadors for learning or the, chief marketing agent. For learning in their organizations. Visible CEO support lends credibility to learning programs and provides, encouragement. To other senior executives. Through their, public announcements internal memos and e-mails and annual, reports, to shareholders. CEOs make a powerful statement about the importance they attach to learning activities within the organization.Action Steps: CEO as Marketing Agent Communicate communicate communicate,,,1.Keep your senior executives up to date about learning activities. If you have an internal public, relations group utilize. Their expertise to keep top executives informed about on-going projects.2.Educate senior executives through a Corporate University Annual Report of current year projects and next year s planned. ' Activities. Send a copy to each senior executive with a summary cover letter.3.Build a strategic marketing and communications plan for the corporate univerSity.
การแปล กรุณารอสักครู่..
