A review of the literature about the factors of success and customer relationship management.Abstract:Large companies invest a lot of money, time, and resources in a solution CRM is a business and management concepts, advanced focus on customers. Customer is the important source of information for the development of the enterprise, for the enterprise resource planning of their own and enterprise can effectively help to achieve long-term development. Customer Relationship Management (CRM) is a strategy used widely for interactive management company with customers and sell, this document is the overall success factors that may make the business successful. CRM background documents, customer relationship management. And value creation, shows that there is a link between the relationship of customers and ปัจจัยแห่ง success (CSF).
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