Viewpoint of market principles (Michael E. Potter) has said that the competitive strategy has three components viz.
2.1 Cost reduction management (Low - Cost Leadership).
, which I will mention 2.2 to make a difference. (Differentiation) to make a difference in the competing business. Makes a unique organization of action. This is a competitive business. May be a difference in the functioning of the organization. Products and services However, the difference will have to demonstrate the effectiveness and. The superior performance of competitors
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