Public relations (Public Relations), although it was reduced to a role in the market nowadays, but also as an important tool of marketing promotion strategy of the business, especially in terms of creating a good image and reputation, as well as with the shelterbelt (Stakeholders) of the business. Do not focus on the customer, but alone.Using a strategic public relations (Public Relations Strategy) is a method of execution that will establish cooperation in one of the activities. To bring to recognized best practices, spread widely and consistently. The main aim is to change the attitudes and behaviour of individuals in society, knowledge and understanding is required. Awaken the consciousness of convince agree to pass on B. cooperation with hands to modify behavior. B. a good image with 2 important concepts critical aspects:PR businesses (Corporate Public Relations: CPR) refers to the dissemination of knowledge and understanding of the Organization, including the creation of a strong relationship between the Organization targets. The current public relations corporate image is seen more often. Especially in a business that requires the confidence of the people is the Foundation for creating stability, as well as business and market expansion.PR branding (Brand Public Relations: BPR) means published. Create a perception of information goods, including teachers and between the customer and the goods are intended for emerging consumer attention. Is there a customer loyalty in the long term.PR Basic forThe publication (Publicity)Publishing a press release or a news publishing documents on how to (one-Way Process) in order to let the public know. knowledge and understanding or create satisfaction. Through various types of media, this may be costly or not, depending on which publication is only the only news distribution, it is considered as one of the tools in the PR.New/Press Release: the hotel should have been prepared for distribution to the news media in various ways, such as making the news distribution. Images to news articles or documentaries to be broadcast here. Most journalists prefer to make news than news distribution. It is necessary to make news with details to expand the effect which the media can be used widely.Press Kits: the need to prepare a file for distribution of mass media that contains the details of the Organization's public relations document. List of executives and those involved have been updated with modern. Can as a reference when the time required is included in the file. Ready to be distributed to the media when it is requested, or when there is a press conference or giving interviews or to visit on the occasion of the mass media.The public relations activities (Public Relations Activity)Every year, hotels should have public relations activities or special events (Special Event) up on occasion to create flow and encourage the target audience and to all mass media to publish the following broad principles based on the most exotic to the mentioned and should take into consideration the following story.Characteristics of work should be related to a company/hotel.It should be interesting to the target audience and the media.There is a special offer to help in the campaign.Buy media to publicize the activities of the organization.There are public relations both before and after the job is finished.The media relations (Mass Media Relations)Hotel public relations strategy to keep a good relationship with the local media and native to serve as channels for dissemination of information to the target group. To create a relationship with the media. Want to study and collect all kinds of media database. Learn how to make news media each matter should look like and how should they held activities build relationships with individual media coverage groups (ReqGroup) form.Press Conference/Interview: the interview should be held less press or media about the movements of the business. New products and services special events will be held in order to clarify khuen PR. Must be getting an invitation to the media? Welcome to the provider. For the registration and certification of the mass media. Files for the distribution of mass media and mass media distribution for souvenirs as gift.Press Preview/Tour: when you have to introduce new products and services, and to publish publicity through mass media. Hotels should be invited the media to witness the trial of new products and services before they open to the general public.Sponsorship: the Press should provide support for the activities of the local mass media with the support of an award that is the goods and services of the resort in the style of the Gift Voucher or a breakfast pastry and attended a special mass media support.Press/Media Thank You Party: the hotel should be a party to thank the local media at least once a year to parties and create a good relation with all the mass media.Note: to create a relationship with the media is currently seeking to mass media, both Offline and Online.The Community Association (Civic and Community Relations)Building relationships with local authorities. Community groups in neighborhoods with the need to perform in order to create understanding and good relations with the local community leaders invitations or parties. Visit Provide scholarships to the community to donate equipment to study the health care aspects of cultural, sports, etc.Community job connection is a matter of space, so that our Organization is that love is in our communities, we join as members and feel proud that we are comfortable with us. Basic public relations above is also something that is essential in today's business operations. Although it has taken the concept of marketing communications (Marketing Communication) is applied widely in the. Several hotel employees or officials cancelled the public relations position to go out and change agent/employee สื่.
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