Results are expected to be
1) to increase market share not less than 40% and its market share rose to be No. 1 in the market, all the beer
2) can recognize and remember that. Beer is beer for young people who enjoy socializing with friends
3) to communicate the brand image, "Chang .. replenish the word friend" more clearly
4) to add new customers 15-20% and retain old customers. it was Chang
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