This research. Study on behavior pattern recognition technology in the package ทัวร์ผ่าน social media. The sample of a consumer behavior of 400 man as male, female 162 238 people. Selected by convenience sampling. The instruments used were: (1) is a questionnaire about the personal factors of the respondents.(2) questionnaire about the behavior of people in Bangkok, Chiang Mai about buying tour packages via social media. Based on the behavior of consumers to purchase tour through social media. (3) and a questionnaire about the acceptance technology in buying package via social media. Based on the principles of composition theory the adoption of information technology (TAM) were analyzed by the คะแนนที่ from achievement test. And the assessment of learning behavior group process to the mean, standard deviation, (S.D.) percent. The results showed that
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