A study of Lado, and Rivera, Maydeu, (1998), et al.; Hooley (2000); and Mavondo Farrell (2000); and Verhallen, Prabhu, Frambach (2003); and Singh Ranchhod (2004); and Brown Oplatka (2007); and Menguc Auh (2008); H;;, Wang and Wong Chung (2012) (2013, Muhammad Daud, Zainol and Reml, H. (2013), the study found that the market has focused on the relationship with operation results.
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