As the market share for a specific type of product into smaller markets with different motop demands. Consumer behaviour and demand in each market that exploits the properties of smaller consumer or market is a factor in the split to be able to separate the market and make it see the apparently different types of properties. Passion The needs and habits of consumers that are in each part of the market so that they can plan and use the marketing efforts were suitable for each market. For example, a product based on market share criteria, handbag, gender. Age, income, and tastes as a basis for carrying out the market (Market Segment).
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