2.1 situation in marketing, marketing demand (Market and Demand
Analysis) of health services overall, it was found that the trend of the increasing trends of average age
population increased from 48 years. In 1975.1955 is 67 years in 1999. 2004 and the world population
growth rate increased as the population is expected to be high, 9 300 million years. Schistosomiasis
2050 by Asia, up to 5 proportion400 million people, the health costs of the world increase
continuously every year (as the diagram 1)
สำหรับ Thailand. The needs of foreigners in medical service have
.Tend to increase as well. The foreign patients to receive services increases continuously and the
.Man in the highest service in Asia. According to the statistics of the overseas medical service in
Thai Private Hospital during the year 2544-2547 found. Number and rate of expansion to increase by year
2544, there were 550161 cases increased, 973 630 000 cases, cases, and 532 1, 103 095 cases in 2545
2546 2547, and respectively or increase in the average rate 27.2 percent per year. The Japan
.The United States, Europe, and Asia (China / Taiwan), which is the base of the existing main market and, if considered as cases.
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