Vietnam:
Vietnam's purchasing behavior is different in each area. Southern consider the price is significant. While the central focus on product quality. The northern part will look at the functionality, usability and durability, however, with the economy being the strongest drugs. Vietnamese consumer tastes began to change in the direction you want more items on medium to high. Vietnamese people in cities often modernity. Favorite fashion, IT, urban youth workers and youth are sensitive to trends in an increasingly global market. The food tastes Start increasing popularity of Western-style food. Franchise restaurants and fast food that is relatively more successful in major cities Vietnamese food is fresh food and vegetables mainly. Often to buy fresh food, dry food kept coming once a week. Deli Prepared foods also tend to be popular with the rise of social business gatherings and socialize more. Dining increasingly popular. Income levels rising, the Vietnamese began buying furniture. Home appliances more Although still a popular product prices.
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