Marketers marketing concepts has led to what happened ngakhunphap of service here or in Moscow than that the customer expect when their service directory (c) compares with the quality service that the service quality with the expected result key . Dunhuang, the found that the quality of the service actually received through to offer lifting expected sensitivity castings and expect not to use the service, on the other hand, b mot actually received at the service here or than expected Moscow castings are satisfied and to cover one another (Kotler, 2003: 455)
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