3.3 promotion (Sales promotion) refers to a short-term incentives that encourage the purchase or sale of a product or service. (Armstrong and Kotler. 2009:617) is a tool used to stimulate demand support advertising. And sales promotion, (Etzel Walker and Stanton. 2007:677) which can stimulate interest, trial, or purchased by the customer at last. Or other people in the distribution channel, sales promotion, 3 forms (1) stimulate the consumers, called(Consumer Promotion) (2) stimulate the middleman, called the promotion towards the middleman (Trade promotion) (3) the mandate salesman. Called the promotion towards the salesman (Sales force Promotion).
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