The Largest Market Share in Large Scale market Entry by developing Broad Product Line that has featured Feature, and the best quality
1. Defines a Standard set of reference or the rules of the race, the competitors in the game. Our competition because we created a Technology innovation that advances
2. Advantage Coverage covers most services by the Market and Mass market focus. Segmentation in the market potential, large enough and have the future
3. Economy of scales of production in order to bring Low Cost for .WMA, profit margin and price cutting to the invested R & D to differentiate products early adopters to Capture 4.
dominate a new market, and a competitor to market the Defensive
5. Keeping old customers by
1. Continuous product development to make a difference to the satisfaction and Loyalty of new Product creation.
2 where the customer wants to use more Samsung products
3. Reduction of Switching to a competitor product by a major competitor is Sony and Phillip, with warranty and after sales service
4. Leapfrog Technology development such as LED TV to reduce or prevent Customer Switching to improve products. Easy-to-use and respond to real needs
7. Create new markets, such as New customers from Product Category, New Technology, New country markets. The region is also expanding again.
1. Do Head to Head positioning, the main players are Sony, Phillip's Confrontation Strategy Differentiated Positioning. 2
i. by Market Expansion into the market in a variety of Product specific Line Segment using
8. To expand the market out, such as adding consumed Thum Marketing Promotion Sales by establishing offices in each Region to occupy as much market
.
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