1. cancellation of some (Eliminated) we think customers want, but really, today the customer may not demand. 2. the discount (Reduced) to some offer value, lower than the industry. We might've thought that customers demand value but really might not be as much as we think. 3. add some factors (Raised), the higher level of the industry. 4. create some value (Created) has never been presented in the industry before.
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