At present, consumer behaviour change is important for using the services of the Bank. By consumers want convenience, fast and quality service, the Bank effectively customer tongborikan.Reference group will affect the person in the group to the selection behavior. Lifestyle Attitudes and ideas because people want to be accepted by a group usually follow and accept different opinions from the group influence, therefore, The Bank must build a reputation to have confidence in the service, so that the reference group can tell.
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