Target group analysis.Natangtae teen audience is ages 12-23 as follows:A group of students, staff, and students Men and women who come together as a group of two or more people.Define plans and strategies.Market segmentationView from the same adults, mostly the same.Choose from students and recent graduates that have the same or different, nothing to be analyzed and adjusted to suit each group more.Defining the target market.Sims, we will target at the students, and students who want a Internet-only because we are focusing on the SIM to play over Internet calls.To position.Our products are trusted and good working practices. Our products meet the needs of the student group rate of 50-90 baht.The budget.Revenue from the sale of 10,000,000 bahtCost of 6,500,000Profit: 3,500,000The expense. 1,500,000 operations.Marketing 950,000 2,450,000Net profit was 1,080,000.Strategy The strategy used is to pick from the list of La Banda Thailand. Currently the list, users of zeedsim eligible votes, the participant. -Teenagers used zeedsim are eligible to vote for the same. -Those that use zeedsim, there will be costs payments from Diana Prince. Ability to vote as Diana Prince. The more votes, the more Diana Prince yayoe can have multiple points, and no charge for sending sms. -Use seedsim to book seats on price reduction from 30% of the original price (50 people) -Visitors of the contest in this list will be used pay as you go for 6 months. The section winners will get free 1 year license.The right strategy is to do as the photos. Our brand is created. With our lacquer tik Wedding photo, or a video in the same app without having to extract the app, then it can be shared justly share in engaging all depending. Or we will remove the YouTube clip, making it have a life of fresh handmade Facebook. Turn the camera on by connected app, it's related. And 3 the primary strategy continues, and 1 new strategies.Social life scatter chat thokrachoeng Mount bombs. Appease teen likes to play social and like mount, whether playing Facebook. See YouTube thalai chat Egmont Group and talk to the job.IMM team shop-lifting gang. Grant group of teen use zeedsim with discount in the restaurant. Clothing stores together with AIS ZeedsimDie dayok gang with discount tickets of GMM Grammy camp, famous throughout the years and watch the Cartoon Animation about "One Piece" and other stories from more than 70 to 80. DEX story Channel free through the AIS application Store for a period of 1 month from the Movie is 3 months. And 1 new strategies Finally the revel teen Cultivating Meet the needs of teens who like to watch movies, watch movies, discounts at sf 60 baht, and enjoy the dream player latest to discount 100 Baht when sending sms to win permission.Evaluation work plan.Rate of economic growth. The economic growth rate from the year 2558 (2015) The rate of economic expansion is at 2.8 to 3.1 and that year 2559 (2016) is 2560 (2017) Kha than expansion that is 3.2.Current sales Group 1 นอายุ 12-23 years old accounted for 16% of the population of Thailand, all more than 60 million people. Where AIS group of this age are in a proportion of 10% from all the 53% market share in the market for all mobile services users, so a similar aspect ratio to the population and target after launch that the proportions of ZEED SIM group, additional 20% as the teen later this year and is expected to be the new two million manong SIM.Side section dominate the market. Compare the two rival camps, and then from DTAC reaches 500,000 clients. But move up to 1.1 million customers, and the AIS. Increased in only four hundred thousandMarketing The desired target group 12 – 23 years. The audience is expected to be met and the strategy can meet the needs of the target group.Aspects of customer satisfaction target group. Expected customer target group are satisfied with the item. Promotions & offers and services supplied Customers will receive the best service both during the sales and after sales and customer activity from the company. SummaryThis analysis, marketing plan, strategies for stump lotnong the needs of the target audience, teenagers 12-23 years old. So the target audience satisfaction with goods and services and are interested in using the network more. By expecting the current Group 1 นอายุ 12-23 years old accounted for 16% of the population of Thailand, all more than 60 million people. Where AIS group of this age are in a proportion of 10% from all the 53% market share in the market for all mobile services users, so a similar aspect ratio to the population and target after launch that the proportions of ZEED SIM group, additional 20% as the teen later this year and is expected to be the new manong to 2 million.
การแปล กรุณารอสักครู่..