In addition, SUPA Wadi's invention of garments (2550 (2007), page 17) discussed the use of language in advertisement. Summarized as follows: 1. use short sentences that average. Not too short or long. Do not use words or text. The noise is not necessary but reading comprehension can be immediately. 2. There is a clear. Unambiguously in the advertising message is to use words that get read, or heard of, and without doubt, so that they can answer questions that you expect to get to know and avoid using words. The rhetoric of figure of speech or text that is ambiguous to interpret several or many can be interpreted or construed to have multiple meanings. 3. use the language to read or listen to. Easy to understand with a descriptive indication. May be used? The rhetoric of language that is different from the structure in the Thai language. That is, do not adhere to too many Thai language courses to suit the needs of different target groups in age, occupation and gender, but must take into consideration that will cause the reader to misunderstanding or negatively. Don't focus on, but are expensive, but alone. The most common language is a good thing if used properly because it is familiar. Well, but be careful not to get a sense of the vulgar language.
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