Because of this reason, the Group of Generation Y (Gen Y) is a group of very influential consumer market because of the large ones, this group formed in 1981 by c. 2000-Fri has about 19 million people, or nearly 1 in 3 of the country's relatively high income and even young age just 15-34 years old and still have the spending rate the highest revenue compared with people with other people, and generation Y Gen Group Convention in the era of the Internet residential and has media are widely. This group of people interested in it and communications online. Affect the direction of the market sector in the digital age, so. Gen Y market, it is both an opportunity and a challenge of the consumer goods business of Thai.
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