Ikea was founded by Ingvar Kamprad in 1943, the brand name is actually short Ingvar Kamprad's initials and the first letters Elmtaryd and Agunnaryd, the farm and village where he grew up in Sweden. He first started selling pens, wallets, watches, picture frames, table runners and jewelry at low prices until five years later, he introduced the furniture in his business. After seeing the response been positive, he expanded and produced its first catalog Ikea 1951 Ikea, it is the first showroom in 1953 so that their customers can see and feel the quality of the furniture. First, they plan to buy it. The showroom is an example of what is the right choice when other companies have been discounted as well. Ikea was ultimately successful at this and move furniture pacts flat for flat packing began when the company's workers square piece to fit inside of the car to avoid damage to the product. Furniture assembly itself is also caused by this action in the year 1958 IKEA opened its first store in Älmhult, Sweden, which is the largest furniture display in Scandinavia, with 6,700 square feet of home furnishings. But of course, Ikea did not have the first restaurant in the mall opened, and three decades worth of its offices across Europe, USA and Australia, the official Ikea will be launched in 1997, now belongs to. May 2010 Ikea has 313 stores in 37 different countries. The mission Ikea is "to create a better everyday life for the many people" means to them. "There is a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford. Most of the time, beautifully designed home furnishings are created are always a few who can afford it. From the beginning, IKEA has taken a different path. We have decided to side with them. That means responding to the needs of home furnishings of people around the world. People with different needs, tastes, dreams, aspirations and wallet sizes; People who want to improve their homes and everyday lives, it's not difficult to manufacture expensive furniture, good, just spend the money and let the customers pay. Beautiful furniture manufacturing sturdy low prices is not so easy - it requires, how different it is all about finding simple solutions and economical ways to process or method used. a. - but not on ideas.
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