Concept analysis, consumer behavior,
consumer behavior analysis. How to study and understand consumer behavior. It uses a model called 7O's model, called 6Ws1H to find answers to the consumer by the 7O's model and 6Ws1H is a questions and answers about consumer behavior to find the answer is
one. Who is the target market
consumers buy 2.
3. Why Consumers Buy
4. Who are the participants who were involved in the decision process (whom)
5. When consumers buy. (When)
6. Where consumers (Where)
7. consumers to do (how).
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