Traditional marketing coverage with

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Traditional Marketing coverage with an E-Marketing Twist. Strauss / Frost offers Traditional Marketing coverage with a Twist: ITS Focus is on the Internet and Other Technologies that have had a Profound affect on Marketing. The Sixth Edition focuses more on E-Marketing Strategy and. practice, and less on principles of marketing refresher material.