This research aims to: 1) study of demographic factors. Factors of marketing mix Factors and Behavioral Sciences To influence the purchasing decisions of the student government, athletic footwear in Nakorn Pathom 2) study of demographic factors. To influence the purchasing decisions of the student government, athletic footwear in Nakorn Pathom 3) study the factors of the marketing mix. To influence the purchasing decisions of the student government, sports shoes in Nakhon Pathom 4) to study the factors of behavioral science. To influence the purchasing decisions of the student government, sports shoes in Nakhon Pathom. The independent variables Demographic factors Factors Behavioral Sciences Product marketing mix variables are the factors that influence the decision to buy the shoes of university students in Nakhon Pathom. The instrument was a questionnaire to collect samples used in the study of 397 people and analyzed by descriptive statistics. The population and the sample used in this study. The study by the University Undergraduate Government Chan.
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