As factors of the external environment, which is a factor in sectoral;Legal and political, economic, social and cultural rights and by the factor of environment. Outside these may pose opportunities and obstacles that are impacting the consumer buys the item.Which contains all 4 sides of potchai analysis as follows: The political environment and the law (Political and Legal). It is an analysis of the political and legal changes that might affect both the positive and negative consumer's purchasing decisions, such as political events can affect the consumer's decision to purchase the home situation, because if the city is not normal. Consumers may purchase the item will not be removed, state the stability of the Government. The trend ofThe regulations rule out new rules and regulations that apply. The tax and trade policies. Legislation protecting consumers and the environment, etc. Economic environment (Economic) It is an analysis of the direction of the economy related to the operations of an organization, such as the current situation and forecast economic growth of inflation and interest rates. Gross domestic output. International trade and balance of payments and foreign exchange rate, etc.Social and cultural environment (Social and Cultural).It is an analysis of the social and cultural changes related to the.Purchase decisions of consumers, such as young people tend to drink more because of the Ishikawa tons of chances to win the sweepstakes, the code under the lid or to support consumption and therefore wanted to consume according to Ishikawa, tons, etc.Environment technology (Technology)Climate change is a analysis technologies that will affect your decision to purchase.Consumers, such as the impact of new technologies, there are tons of Ishikawa using modern machinery. The first and only factory in Thailand that the country imported the most advanced innovation with over 3500 Auto Warehouse million. Intelligent technology, which operates from the start, the route to a storage and manufacturing plant beverage Cold Aseptic Filling Technology systems that help save energy in the production cost reduction, product quality from the raw material, static and the environment go to พร้.Om. We also are conscious of environmental care, we have installed water treatment systems and garbage can bring the best of the rest used as renewable energy, and recycling residual wastes no apparent dropping off into the environment, thereby providing drinking water. Clean air and trees in the community.
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