Ans : 1.) In my opinion this new way of given reward can work well with Thai tourists due to a number of Thai travelers on high season that spend higher price on ticket fees. This will encourage a number of customers to travel during holiday and gives advantage to the airline.
2.) From my point of views. An idea to charge an extra ticket fees from third party will not work for Thai customers. Because most of Thai travelers always book with airline and budget travelers always book year ticket before they travels with airline.
3.) Personally I think this seat concept can work and not work to Thai tourists in different section. In case of domestic travel this concept could be use for budget tour that tourists do not care for comfort, but focus on price. In other hands this concept will not work with long range travel that passengers need their private space and comfort.
4.) In my perspective this is a very smart move of Uber because their are huge number of businesspersons from Thailand are travel around the world. Most of these people are using cabs to travel to hotel and meeting place. That means Uber taxi could guarantees both cost effective and safety to these travelers.
5.) In my opinion this idea could be work and not work due to different section of business. In case of small business this idea may not work because the meeting are dealing in informal meeting. However if Airbnb can deal with medium business this idea can be work well. Eventhough without statistic and number of Thailand oversea business an answer for success or failure of this idea remains unclear.