This study is intended to study the business environment. The behavior and the factors that influence the purchase of spare parts, trucks and buses sale and marketing strategy to increase sales of spare parts, trucks and buses, two hands of s.k. Xiang Gong, amphur Muang, Khon Kaen, the analysis by using a query, count 400 series to the team hotel.ออะไหล่-truck and bus Study results showed that the majority of respondents are men. 25-40 years of age, education level or more degrees mainly used second-hand parts to replace old parts and spare parts price, cheaper than a new second hand. Factors that make customers purchase decision comes from the high quality products and reasonable prices, and there is a wide range of spare parts, warranty, sales staff can suggest. After that performance, the study analyzed the strategic factors and marketing strategy to increase truck and bus spare parts, second-hand, amphur Muang, Khon Kaen province number of projects, including projects, 6 4 strategies for penetration 1 garage, trucks and passenger cars. Projects that are within the project, 2 3 4 added to project delivery, distribution channel. 5 projects to communicate through the media projects and 6 special promotion, with a budget of all operational projects, expected after 188500 baht, sales of spare parts, trucks and buses, two hands of s.k. Xiang Gong, amphur Muang, Khon Kaen is the goal.
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