Direct Marketing Is To Send Information, News, Public Relations, Marketing Goods Or Services To The Direct Target Group By One Or More Of The Advertising Media To Induce A Response In A Way That Can Be Measured. Whether any such mailings (Direct Mail) or e-mail by using Database Customer customer database, which contains the name, address, telephone number, fax or email, including information on the frequency, type of purchase, the purchase quantity information on Lifestyle of the customer must be attributed to Direct Marketing Campaign performance, consider the preparation of Direct Marketing depends on the ability to recruit highly targeted database, all database and effectively made itself or the service provider's database management, database marketing expertise.
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