I Love Translating CCHAPTERCASE 5 Presents a Firm profitability Analysis
for Apple and BlackBerry in Fiscal year 2012. Although
the Analysis Presented Therein Allows US to answer the
questions we Two Key SET out to accomplish (accurately
Assess Firm Performance and compare it to competitors),
Keep. . Mind that this is a static Analysis in. It Covers
Fiscal year only one. We basically take a snapshot of a
Moving Target. To obtain a more Complete Picture, Managers
Need to Engage in a Dynamic Analysis, repeating
this over a Number of years. this Will Allow Managers to
Identify when and where Wrong Things went (in the Case
for BlackBerry) and How to Get Back on Track.
Questions
Exhibit Key Financial Data for Five Twelve shows Apple and
BlackBerry Three Fiscal years for the 2010th to 2012. (Five.
years. 'Worth of Data, 2008-2012, and related Analysis
are available in Connect Online.) Using the Financial
ratios Five Presented in the tables in the "How to Conduct
a Case Analysis "Module (near the Back of the text,
after. the MiniCases.), do the following.
1. Some Calculate Key profitability,
Activity, leverage,
Liquidity, Market and
ratios for Apple and
BlackBerry over time.
2. Conduct a Dynamic
Analysis Firm profitability over time (Fiscal years
2,008-2,012) as shown in Exhibit. 5.1. Can You Find
Signs of Performance differentials between these
Two firms that have indicated Problems May at
BlackBerry? Did when BlackBerry's Performance
Problems Become apparent?
3. Make a Recommendation to Thorsten Heins, the
CEO of BlackBerry, About Actions He could take to
improve. Firm Performance.
4. Make a Recommendation to Tim Cook, the CEO of
Apple, About Actions He could take to improve Firm
Performance.
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