The set of path simulation for the influence diagram through the campaign may have.Influencing the actions of people who pay attention and the number of the customer the campagin and more. A preview of the campaign Get through multiple channels to reach everyone. To evaluate the campaign will determine the format. A set of assumptions about exposure of campaign messages. The use of additional models include a wide range of behaviours, such as consumption and external ideas involved or campaign and the personal factors include Sshi Hiro needs to know and feel the consumer campaign and displayed the results of assessment of information. The last element of the theory include the possibility of delay time between the activities and the results of the campaign and is possible from a specific campaign messages and other behaviors.
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