Its impact has begun to be seen as influencing the decisions of consumers who noticed a comment online by a friend on Facebook and make a purchase based on this share. Facebook's role in the socialization of the online purchase process continues to expand while it entrenches social presence. The selected network with more than 800 million people throughout the world. In fact, it is predicted that Facebook will hit 1 billion user mark in August. Some of the powers of Facebook in the online shopping environment that exists in the ability to find people to share what products they like, their friends, and focusing their buying decisions.
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