Much drug advertising is misleading: AU.S. Congressional
Inquiry Reported that from August 1997th to August 2002 The.
FDA Issued 88 letters accusing Drug Companies of Advertising.
Violations.In Many Cases Companies overstated The Effectiveness.
Of The Drug or minimized its risks (Gottlieb the 2,002th). Aitken and.
Holt (2000) Found that The. FDA filed violation notices for One
In Four Products supported by DTCA. As discussed earlier The
Instance of Non-Compliance with Meddicines board's require-.
ments for Higher Accuracy is Ecen in New Zealand. PHAR-
MAC, The New Z Ealand Government'sdrug purchasing Agency.
Has raised considerable concerns About The Impact of DTCA.
Saying that Consumers INTERPRET The existence of DTCA as gov-.
ernment approval of Adcertised Brands, which Leads them to.
Discount Potentially important risk information.
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