EngagementJanuary 27, 2012BLOGBy Ma

Engagement

January 27, 2012BLOG
By Marshall Strategy
Every afternoon, we get an email called the Chart of the Day from the Silicon Alley Insider, a unit of the larger content publisher Business Insider. This chart is always current, relevant, topical, and easy to digest in under a minute. A minute is about the amount of time that we give it each day, but we remember these charts, and the simple points they make, and find ourselves referring back to them often.

Brand Success Factors

These charts tell a simple story, visually, relevantly, and succinctly. They tell us who is responsible for the most bandwidth usage on the Internet (Netflix by far), where Apple’s astounding revenues come from (iPhone more than 50%) and who pays the most for software developers (Facebook, $110K). They never try to do any more beyond connecting the reader to a deeper article in which he or she may be interested.

These Charts of the Day, while highly focused and specific, represent a clear, relevant and engaging promise­ – one that can be delivered every day with consistency. Each chart tells different brand success stories, but the overall promise, of a quickly digestible snapshot into the business of technology, is fulfilled every time.

It is a helpful exercise to look at brands like this, and to consider the questions, “What is the promise we can make with our brand that gives us the flexibility to deliver over time, and the challenge to continue to fulfill customer expectations?” and “How can my brand deliver on its promise in a clear, relevant and engaging way, every day?” and, in this particular case, “If I had only one minute to deliver value to my customers, what would I say?” When brands get this right, customers recognize, appreciate and remember the value they create.


Brand Strategy Branding Messaging Silicon Valley Insider

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Engagement


, January 27 2012BLOG By Marshall Strategy
Every afternoon we get, an email called the Chart of the Day from. The Silicon Alley Insider a unit, of the larger content publisher Business Insider. This chart is always current relevant,,, Topical and easy, to digest in under a minute. A minute is about the amount of time that we give it each day but we, remember. These, chartsAnd the simple points they make and find, ourselves referring back to them often.



These Brand Success Factors charts. Tell a simple story visually relevantly and,,, succinctly. They tell us who is responsible for the most bandwidth usage. On the Internet (Netflix by far), where Apple 's astounding revenues come from (iPhone more than 50%) and who pays the most. For software, developers (Facebook$110K). They never try to do any more beyond connecting the reader to a deeper article in which he or she may be interested.

These. Charts of the Day while highly, focused and specific represent clear relevant, a, and engaging promise) - one that can be. Delivered every day with consistency. Each chart tells different brand success stories but the overall promise,,Of a quickly digestible snapshot into the business of technology is fulfilled, every time.

It is a helpful exercise to. Look at brands, like this and to consider the questions, "What is the promise we can make with our brand that gives us the. Flexibility to deliver over time and the, challenge to continue to fulfill customer expectations?"And" How can my brand deliver on its promise in, a clear relevant and engaging, way every day? "And in this, particular. Case, "If I had only one minute to deliver value to my customers what would, I say?" When brands get, this right customers. Recognize appreciate and, remember the value they create.


Brand Strategy Branding Messaging Silicon Valley Insider.