Branding
Brand is defined by the American Marketing Association. "Names mark
, symbol or design, or a combination of them intended to identify the goods and services
of one seller or group of sellers and to differentiate them from those. Race "
(a 2011) Keller, as cited by Baker and Cameron (2008) defines a brand as "a
product, but one that adds other dimensions that differ in any way from the
product. that are designed to meet the same "(p. 85) additional contributions to
this definition, perception point of view of consumers, the brand is "a group of
the functional and emotional promises to be a unique experience and pleasure. reception
between buyers and sellers "(Lynch and Chernatony as referred to in Dinnie 2008, p.
14).
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