The objective of this study is To study the behavior according to the concept of sustainable consumption of women of working age, Chiang Mai. To buy clothes, native package. Questionnaire was used to collect data from a sample of 300.Which are selected by random sampling quota according to generation of respondents. Then the data were analyzed by descriptive statistics and statistical reference
.The results showed that all respondents are female. Living or working in Mueang Chiang Mai District, which is between 21-38 years and years of 39-50 rate, mainly in singleBachelor's degree or higher. Government employees and enterprises, or employees, which average income per month 9 001-20,,000 baht. Most of the respondents buy clothes, native package type shirt to wear at work. By using the information they had for their purchasing decision. And their influence on decisions.Most bought from retailers selling clothes, native 1 average times per year, and buy the average time for 1. The average costs in buying time is not more than 500 baht. Furthermore,But for the respondents find information before purchasing the most received information from the source person. Most respondents to buy items from the original shop or former brand.And if there is no campaign dress native. Most of the respondents wish to wear the clothes of native to work occasionally
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