2.3 quality of honesty brand's customers with a net profit of the company. The consumers are brand loyal to one brand, per which is beneficial to the brand. Is as follows: 1. reduce marketing costs (Reduced Marketing Costs) if consumers are honest. He is surely enough to use it forever by hard to change brands. When the vendor cost savings for the consumer to buy goods convince because they do not require much effort, Consumers are willing to purchase. In the market, because the customer one. The company will lose both time and expense. In addition, the consumer has the highest brand is honesty as a wall or armor prevent competitors to compete for customers. 2. Central, marketing people love (Trade Leverage) items that have the customer favorite. There is loyalty towards the brand, such as detergent breeze hotel. Colgate toothpaste, SOAP, shampoo, scented lak or Sun. Central, marketing people, whether it's sending a merchant level. Retail in-store merchants, the old or the new retailers such as seven eleven surely willing to sell these items, which makes the item in the store, and as a result, turnover, stores with profits from those items. So popular at the store to buy these items at a time, very much.1. attracting new customers (Attracting New Customers). At IBM as a computer.The customer's trust. Confidence in quality until there is a loyalty against IBM. When the brand is a brand of the IBM computer that can attract people who are starting to use a computer or who want to change the brand new computers because they personally think is vulnerable to temptation, he is still not sure of the brand. He is willing to use the brand that people trust. 4. a threat to competitors (Competitor's Threats). From the customer, the faithful continued to explore the brand not only unwavering to competitor's products. If the manufacturer brand new products more slowly than competitors, customers, the faithful can also make a chance by not buying products of competitors and wait until the brand manufacturers to produce new products to the market. Branding brand (Brand)? There is an element? There may be a variety of answers, but the view or perspective of the definition, but the most important, "branding" is more than a name or symbol (Name and Logo), which is only a small part of the brand.Bush victory medical CEO prophecy quality built residences Sukhumvit naya yang & hole bikini cam, one of the giants of advertising companies (2546:127-128), meaning about the brand (Brand) "Brand is the experience of consumers (Consumer Experience) from the brand, as well as presentations and other communications, everything from Brand Brand (Other Brand Communication) is a gathering of collectors (A collection of Perceptions) as a result of the understanding, and a sense of what was gradually accumulated as recognition that it is in the brain." Siri, d.SC. Laokai, d.SC. Deputy Director Routing, the corporate brand. Marketing G mm Grammy public company limited (2545 (2002): 25) says "brand name from everything that is a total experience about the company."David Ogilvy (referred to in witwat Chai pani). It summarizes the meaning of the brand (Brand), a Brand, a symbol for "complex is a gathering sense that have shaped the look of the item. Per name. Price per packing Continued. And the way advertising is defined by the Brand sense of consumers who use and experience with the Brand. " While Kotler (1984), about a symbolic Brand name that means "what the logo is an example, saying that the goods or services belong to anyone, and is different from the competitors?" later in the year 1991, Kotler was extended further, "if it's a Brand must be able to recognize 4.": (1) the external appearance shape Attribute to cause a remembered. (2) you Benefit benefits. (3) Value makes sense and trust, pride and. (4) such a personality and Personality as a teenager and as a modern man, etc. (witwat Chai pani. 2546:6-7). This is designed for Creative Juice witwat Chai-lay CEO G1 Creative Branding Agency (2546) concluded that "the Brand is everything there, including a feeling of something that consumers have with products or branded and it's about personality (Personality), reliability (Trust/Reliability), confidence (Confidence), marital status (Status) of the experience (Share Experience) and relationships (Relationship)" Conclude that the brand (Brand) refers to a symbol that combines a sense of the consumer towards one brand. Both in terms of physical characteristics, the name, packaging and price. A famous way to communicate with the States and the consumer experience, as well as to the guidelines. The business of the owner of the item. It easy to brand (Brand), a relationship between a consumer with one item. In all aspects of their products and create in mind consumers themselves.In addition to the symbol (Logo) of the item, the brand is also one that affects the creation of products and influence the purchase decisions of consumers. Which both have a different message to each other for support, individual items, it can dominate the mind of the consumer.ดังนั้น Brand ไม่ใช่แค่ logo ไม่ใช่แค่โฆษณา และไม่ใช่แค่รูปแบบบรรจุภัณฑ์ ความหมายของ Brand จากผู้รู้ทางโฆษณา Mr. Jack Trout กล่าวว่า “ตราสินค้า หรือ Brand คือความรู้สึก หรือ ความประทับใจโดยรวมต่อสินค้ายี่ห้อนั้นๆ ที่ถูกสร้างขึ้นในใจของผู้บริโภค ทั้งจากการโฆษณา, ประสบการณ์การใช้สินค้า, ภาพพจน์ขององค์กรและบุคลากรจากสินค้าและบริการ รวมถึง ประสบการณ์ใด ๆ ก็ตามเกี่ยวกับสินค้าและบริการของ Brand นั้น ๆ” กล่าวโดยรวมได้ว่า Brand เป็นสิ่งที่จับต้องไม่ได้ (แต่อธิบายได้) ให้ความรู้สึก ความหมาย คุณค่า รวมถึงความสัมพันธ์ที่ดี ที่ผู้บริโภคมีต่อ Brand นั่นเอง และก็เป็นเหตุผลที่คนยอมจ่ายแพงกว่า เพื่อให้ได้ Brand ที่ตัวเองพึงพอใจ (แม้ว่าบางทีอาจจะจ่ายแบบไร้เหตุผลก็ตาม เช่น กระเ
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