Crm system. To make effective marketing requires data that is meant to create, maintain, database of customers or customer database was used to promote marketing activities. That database marketing CRM systems is that there are many different types, such as database marketing.Nominal variables (name, surname), socio-demographical data (age, income), behavioral data (fields of interest, hobbies). performing the steps of making the system more effective crm.A link to the company's crm system, there are a number of different activities, such as the use of social network Amazon Cafe, it is a useful way to keep track of all activities through facebook, twitter, Social Media into full instagram, originally from Horsley who live. Meet in front of the customers, or between the employee to talk through the media Call Center section (Traditional Media). ongoing tv, radio or newspaper equally mention such activities by providing a fan page chachae picture of Amazon Cafe to have a winner and start sneaking gift vorcher. From the store Also, this is the whole of the crm, or used to getting Feedback or offer any opinions,In addition, crm system. Can also be linked to Key account management (KAM), since the purpose of ensuring long term and KAM "sustainable business development through profitable partnerships with strategically important customers". Which is consistent with the benefits of CRM and loyalty increases strength, KAM increased share of customer spend, leading to better customer portfolio management support of top management and favorable orientation. which step of KAM.
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