GENERAL RULE.The basic rule that applies to direct marketing is that you need the consent of the individual to use their personal data. For direct marketing purposes. As a minimum an individual, must be given a right to refuse such use of their personal data. Both at the time the data is collected (an "opt-out.") and in the, case of direct marketing by electronic means on every,, Subsequent marketing message. "" The opt-out right must be free of charge.You must also make clear who you are and where you obtained the individual 's personal data (where this is not obvious).
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