The potential, problems and needs of the people: the use of the service sector in the municipality, selaphum, selaphum district.Province.Adore cares, holy murder).Abstract.The purpose of this research is to study the potential problems and needs of the people. And to the priority of the problems and needs of the people in the municipality, selaphum Data were collected by interview and focus group discussion (Focus group) and used the 365 people. Use specific selection method (Purposive sampling) as stakeholders 5 regions, i.e. representative community leader, local agent, agent private business. Representative community organizations and agents public selaphum District Municipality. The statistical analysis of frequency, percentage, and the priority and the analysis of the content (Content Analysis).The results showed that the potential of most government agencies and local authorities are effective organization and effectiveness. But there are just some little to improve and solve Problems in the process of services and service efficiency from the government or local authorities. The problems of the lack of efficiency and effectiveness in the practice of 97.7) lack of measurement and performance evaluation of the government. As well as the lack of measurement and performance evaluation of personnel. Officials of the government were properly (34.1) and contact government many talking cures the wheel during the abuses people. Eating sweets and fruits during the service of 34.1) the requirement, found that people have only artificial and equal in service. The percentage of 64.1) provide opportunities for public participation in commenting on performance of 45.5) should be labeled relations process procedures are clear. 45.5 (percent).Key words: the potential problems and needs of the people.
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