Services marketing mix factors that affect the decision to buy a mid-sized pickup of consumers in Pattani Province, mueang district. The objective is to study the marketing mix factors, services and to know the conditions to use medium-sized pickup so that operators are aware of the needs of the service users, improve the quality of the services it needs. The study sample is available, the number of zones of Pattani Province, mueang 400 people surveyed by descriptive requirements analysis, lectures by car make results appear as 8 brand design by service users, the importance of the following car brands TOYOTA personnel first, the distribution and presentation of physical characteristics, pricing. In production and quality control of side products and marketing campaigns and processes is ranked second.
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