In modern times, many customers have adopted environmental guidelines as part of the purchase. In addition to price, quality, service, and more. According to the study, consumers in the US, the impact of the products that your willing to pay for products, up to a better environment, the organization, even though it is small, it should. to seek appropriate methods of operation to protect the environment, such as improved equipment to reduce air and water pollution, preserving ecosystems and so on. However, the ability of organizations to pass on higher costs to customers, pollution control, it is a heavy burden for a small organization because the organization may have used an outdated and funds are limited.
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