1. perform a search marketing research, which made the finding of research between the years 2005-2015 for a period of 10 years, which has made groundbreaking research from the Journal of marketing magazine as a case study in the research. 2. selection of research used to read without consideration on the part of the Editor, Book Review section and read the Article which is the subject of research that number 524. 3. read the research and issues a similar research into the individual issues as a category. 4. define the criteria that were used in the research.5. the classification of research by category, as appropriate, in accordance with the guidelines for preparation of the.6. preparation of the conceptual framework to recognize research.7. the preparation of the study conclusions and recommendations.
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