Kason defined strategic aim. This step is the step head, turn the connector between strategic planning and strategic plan to practice. In other words, is to determine the answer to the question "do we really want to do?
Create a set of strategic objectives at this stage is the transition process. During the strategic planning and implementation of the strategic plan into action. In other words Determine the answer to that question. "What we want to do.
Out set the strategic aim. This step is crucial step. During the strategic planning and implementation of strategic plan into practice. In other words, is the answer to the question "what do you want?