Pricing ObjectivesIncrease market s

Pricing Objectives
Increase market share– Companies set low prices to achieve
high unit sales in order to gain a company's portion of sales within
the entire market (market share).
Discourage new entrant into industry – company usually adjusts
the price down to drive competitors away.
Market skimming objective – To reach this objective, firm must
set high prices initially to target who are willing to pay the high
price, and lowering the price to attract the more price sensitive
customers.

ผลลัพธ์ (อังกฤษ) 2:

Pricing Objectives
Increase Market Share- Companies SET low prices to Achieve
High UNIT Sales in Order to gain a portion of Company's Sales Within
the entire Market (Market share).
discourage entrant Into New Industry - Company usually Adjusts
Price down the competitors to Drive Away.
Market skimming Objective - To reach this Objective, Firm must
SET High prices Who are willing to pay initially to the High Target
Price, and lowering the Price to Attract the more Price sensitive
customers.