- competitors: affect the change in marketing strategy
- Technology: organizations to change the system. To create competitive advantage And the impact on human resource management
- Politics and Law:The organization has to modify the policy management system, which need a way to change quickly and conflict is minimal.
- social and demographic:Organization must change the system. The characteristics of the products and services to meet the needs of customers. The changes of population structure affects the change of product model, strategy, sales and marketing,
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