Telephone inquiries Many organizations today use both inbound (prospect calls the Company), and outbound
(salesperson contacts the prospect), telemarketing, telemarketing Inbound
involves a telephone number (usually a toll-free number) that prospects or customers can call for information
. distribute Companies toll-free number direct mail pieces by
(brochures), advertising campaigns,and their outbound telemarketing program.
United Insurance agency in Muncie, Indiana, uses both inbound and outbound telemarketing
to serve their market niche of hotels across America. They
use outbound telemarketing to generate leads and then qualify for their Salesforce Qualified leads are turned over to experienced
salespeople. Usually,interns do all the outbound telemarketing telemarketing Inbound
is used to resolve problems, answer questions of prospects, as well as take orders from existing customers.
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