Everyone accepts that the current marketing world has changed from the original, because the impetus of society.And the external environment. The trend is changing, there are clearly 2 issues that are.1. consumers are now increasingly high expectations for quality. Services and items that are more specific. At the same time, loyalty towards the brand, one of the brands, which began to decline because they do not see the difference between a brand name brand name designers. Always try the try the brand new2. the conditions of intense competition. • The manufacturer itself faced competition from concentrated domestic entrepreneurs and potential competitors, especially from abroad, as occurred in the retail business. Business, finance and banking, etc. Therefore, in the current market, it cannot be used as a marketing tool, or the old one is no longer valid, but it must be adapted to changes in flow with which this adaptation occurred in 2 of the party organization of businesses and marketers.
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