The study of the demand from the consumer reed mat in the area of Ban Dong Dong cold cold Ban Dung province. The aim was to study the demand of reed mat. Used the project to collect this information in
the questionnaire. The project is made up of the study. This is a question of closed and open-ended divided into 4 sections, the first query about the status of the two
is a query about the behavior of the consumer to buy a product from a mat kg
of respondents at the time. 3 on the needs of the consumer products, woven reed mats
of respondents Episode 4 is feedback questionnaires given to the consumer. In the area of Ban Dong Dong cold cold Ban Dung province. Series data analysis using a computer program to analyze the status of gender, age, education, occupation. And average revenue per month using frequency and percentage Behavior Analysis in buying products camphor. Using frequency and percentage analysis of the needs of those polled by the mean () and standard deviation (SD) and compared to the interpretation by the weight of an average 5 levels (merit. Watch SI. 2545: 103), the analysis suggested by frequency and descriptive analysis
of the needs of the consumer products, woven reed mats found in the overview. The high level
of products Found that consumer demand for the products of woven mats kg The overall level Average of 3.99 and the side with the most exquisitely beautiful, durable, suitable for use. Average of 4.47 with a novelty. Or newly developed Average of 4.27 products to meet the needs of users and applications can take many forms. A mean of 3.82 beautiful packaging. Average of 3.80 and a variety of products, an average of 3.77 respectively
marketing. Found that consumer demand in the market from a mat kg The overall level Average of 3.89 on the side with the most preferred supplier sources. Of the product are sufficient to produce an average of 4.05 products to meet the needs of the market. Average of 3.95 a quantity sufficient to meet market demand. Average of 3.92 and a bargain product. A mean of 3.65, respectively
pricing. Found that consumer demand for and pricing of woven reed mats were at a high level. Average of 3.89 and the side with the greatest demand is for the property. Is lower than the other Average of 3.97 and a fair price for the quality of the product is equal to 3.82, respectively, the average
cost of production. Found that consumer demand for and pricing of reed mat. The overall level A mean of 3.87 is a reasonable cost to the price of 3.97, and the average cost of a product is suitable for the product averaged 3.77 respectively Keywords: products of woven mats kg
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