In, my part I will talk about the evaluation of this particular text book; our general comments about the book are that. It provide the understanding about, sales promotion competition and the, need for improved methods of distribution to reduce. Cost and to increase profits. In addition it is, a great source of information used in research or in the job, Therefore,. The knowledge of marketing management from this text book is the most important function in developed commercial and business. Enterprise. Finally I hope, that everyone will get to know about this book more. That is all of our presentation, today. Thank for your attention. Are there any questions?
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